Gov. Gray Davis Announces 'Buy California' Initiative

California Governor Gray Davis has unveiled the "Buy California" initiative, a comprehensive plan for the distribution of $79 million recently made available by a grant from the United States Department of Agriculture (USDA) and by state general fund commitments.

"Buy California" is a major investment into market promotion, crop research, food safety, nutrition education, and other progressive measures. The plan is a result of a series of five listening sessions held throughout the state in October 2001 to give members of the agricultural community an opportunity to advise the department on the best uses for the funds.

More than 300 Californians, including growers, industry representatives, state and local officials, educators, researchers and consumers, provided comments.

Details of the "Buy California Initiative" are available in a PDF (119K) file.